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Original 1950's Tissot advertisement for the company's Navigator automatic watch.  The watch was so successful at the time, that Tissot would re-issue an updated model decades later, post-2000.


Also present on the left side of the advert is a history of the early 1950s Egyptian Free Officer Coup that overthew the Kingdom of Egypt under King Farouk.


Tissot boasts a 170 year history, founded in Le Locle, Switzerland in 1853; that same year, the company introduced the world’s first pocket watch with two time zones.  In 1930, Tissot merged with Omega creating SIHH, eventually growing via merger with other watch companies to evolve into Swatch Group today.


In contemporary times, Tissot is an official timekeeper for world championships in cycling, motorcycling, fencing, and ice hockey among other competitive sports to include acting as a sponsor for Formula One car-racing teams Lotus, Renault, and Sauber.  


Dimensions: 10 inches wide by 13.75 inches high

1950s Tissot Navigator Automatic Watch Advertisement