Yema, known outside France as LeJour, was common in the 1960's through the early 1980's and specialized, in part, in the manufacture of mid-level dive watches - such as this surprisingly large for the era example here.  Starting as a large manufacture of pocket watches in the 1960s, Yema/LeJour was founded in 1965 and operated through the early 1980's.

 

With the patina’d lume on this diver, a white date wheel at 3:00 and a slender yet poignant yellow central seconds hand, there’s more than enough visual contrast going on here to make the watch visually engaging.  Couple this with a well-designed black bezel, and you have an excellent vintage dive watch, sans the high price point witnessed in similar watches of the era.

 

Regarding Yema – and fast forward to the 1970’s, a time of legit crisis for the Swiss watchmaking industry that witnessed their attempt – largely in vain – to survive the quartz onslaught (Seiko being, ironically, the culprit).  The Swiss attempted in part to counter the quartz crisis by contracting with other brands to do whatever it took – even if it meant putting their names on watches that weren’t, well, obviously Swiss. 

 

One of these was LeJour/Yema; regardless, it didn’t stray far from the normal tried and true chronograph formula the brand was known for.  Per renowned Heuer website, OnTheDash, Heuer manufactured LeJour chronographs under a private-label arrangement in the 1960’s through early 1980’s - akin to Heuer's Pasadena PVD chronograph offering.

 

This Yema comes with a leather strap, nylon NATO strap, Pelican travel case, and springbar tool.

1960’s Yema Mechanical Dive Watch

$349.99Price
  • DIAL: Brilliant and detailed original silver/white Yema-signed dial.  Original hour, minute, and seconds hands.

     

    CASE: Original 39mm (41.5 w/crown) x 46mm stainless-steel case, with protruding crown guards making the watch appear larger than it actually is.

     

    CRYSTAL: Dome acrylic crystal, no scratches or blemishes.

     

    BAND: This Yema comes with a 20mm brown leather strap, with white accent stitching – a great compliment to the whitish dial – and stainless-steel hardware.  This Yema also comes with a premium black nylon “seatbelt” NATO.

     

    MOVEMENT: Original Yema manual-wind mechanical movement.

© 2023 by ROCHETTE. Proudly created with Wix.com

  • facebook-square
  • Twitter Square