There are many vintage Seiko divers popular with collectors, and the 7548-7000 – like this early 1989 example here – is one of these.
The design of the 7548 is classic and simple, and borrows heavily from the instantly recognizable earlier Seiko 7002 automatic diver. Its 7548-caliber quartz movement is tough and reliable – during its heyday, it was also popular with armed forces for this same reason. It is a widely held assumption that military personnel wear military watches that have been issued to them. However, U.S. General Norman Schwarzkopf certainly didn't wear a military watch - on either wrist.
While Commander of Operation Desert Storm, General Schwarzkopf was wearing a Seiko 7548 when he led – at the time – the strongest combined military force the world had ever witnessed to evict Iraqi forces from Kuwait in 1991, a mere two years after this watch was made.
It is somewhat amusing that rather than wear a single watch with two timezones, Schwarzkopf wore two watches, one on each wrist, and both were quite civilian. Military members understandably desire easily legible and dependable watches, and the general was certainly no different, because as a dive-style watch, the 7548 was both comfortable and legible.
While an automatic version was available at that time, Schwarzkopf chose the Seiko 7548 quartz example, which would have made more sense at the time as quartz was far more popular than mechanical watches and considered the highpoint of wrist watch technology then.
Fast forward to 1999, which witnessed Schwarzkopf’s 7548 garner an impressive $11,000 at charity auction, where it was auctioned under the title "Seiko Desert Storm.” The general noted, in a letter when he donated his watch to the Antiquorum auction house, "I always wore two watches during the [Gulf] war. The one on my left arm was set on Saudi Arabian time and the Seiko on my right arm was set on Eastern Standard Time. That way I could quickly glance at my watches and instantly know the time in both Saudi Arabia and Washington, D.C.”
This vintage Seiko diver comes with two nylon straps, stainless steel Seiko bracelet, Pelican travel case, and springbar tool.
1989 Seiko 7548-7000 Diver
DIAL: Original black Seiko-signed dial, with Kanji Japanese/English day variants and date at the chamfered 3 o'clock position work correctly as designed. Lume shines brightly. Minute and hour hands show patina.
BEZEL: Bi-directional and firmly ratchets with a satisfying click; original bezel insert, a relative rarity. Seiko font and lume pip at 12 o’clock position.
CASE: Original hefty 44mm x 46mm stainless steel case, with no abnormal scratches or blemishes. Matching original caseback.
CRYSTAL: Hardlex crystal, scratch-free.
BAND: This 7548 comes with two nylon NATO straps - one solid black and the other black, green, and red - both with stainless-steel hardware, and both comfortable and stylish compliments to this Seiko diver.
MOVEMENT: Original 7548 calibre Seiko quartz movement, five jewels, manufactured in March 1983.
CROWN: Original screw-down unsigned stainless-steel crown.