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Original vintage 1960s Chevy advertisement for the company's pickup truck line, "Your first thought is that Chevy is a good-looking pickup."

 

Dimensions: Approx. 10.25 inches wide by 13.5 inches high

 

The Chevy C/K Pickup

The Chevrolet C/K is a series of trucks that was manufactured by General Motors from the 1960 to 2002 model years.  Marketed by both the Chevrolet and GMC divisions, the C/K series encompassed a wide range of vehicles.  

 

While most commonly associated with pickup trucks, the model line also included chassis-cab trucks and medium-duty trucks and served as the basis for GM full-size SUVs.  Through its entire production, the model line competed directly against the Ford F-Series and the Dodge D series (later the Dodge Ram pickup).

 

Used for both the model branding and the internal model code, "C" denoted two-wheel drive, while "K" denoted four-wheel drive.  Four generations of the C/K series were produced, including the GM monikered second-generation "Action Line" and third-generation "Rounded Line" vehicles (colloquially aka Square-Body trucks).  For the fourth-generation (colloquially also known as OBS trucks), Chevrolet kept using the C/K designation while GMC revised its branding, changing to a singular GMC Sierra nameplate (C/K remained as an internal model code).

 

As GM entered the 1990s, the company revised its truck ranges, replacing the medium-duty C/K trucks with the Chevrolet Kodiak/GMC TopKick for 1990.  For 1999, GM replaced the fourth-generation C/K pickup trucks with an all-new model line; in line with GMC, Chevrolet dropped the C/K nameplate (in favor of a singular Chevrolet Silverado nameplate).  

 

Initially marketed with its successor, the final C/K pickup trucks were produced for the 2000 model year.  From 2001 to 2002, the final vehicles of the C/K model line were medium-duty chassis cab trucks.

 

    1960's Chevy "Good-Looking Pickup" Truck Advert

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