Original vintage 1965 Mercedes-Benz advertisement for the German company's Model W110 (190 D) class automobile - "Why I choose this Mercedes-Benz..."
 
Dimensions: Roughly 10.25 inches wide by 13.5 inches high.
 
"Why I choose this Mercedes-Benz...I choose this particular model because it suits me.  It is as fast, as safe, as comfortable and as modern as I want my car to be.  You may perhaps prefer another Mercedes-Benz.  They differ in many respects.  But in one respect they are all equal: In quality."
 
In 1957 the American car market was all about large fins, bigger is better was the theme of the day.  That same year Paul Bracq became head of the Mercedes-Benz design studio in Sindelfingen and one of his sketches was a pillarless coupe with some American influences.  This sketch was the beginning of the coupe we have today.
 
Mercedes introduced the W110 here (aka the 190 D) in 1961 as the German automobile manufacturers’ standard line of mid-size vehicles for much of the 1960s.  This series of cars are nicknamed Heckflosse, which means "Fintail" in German.  The sedan variants feature a more defined fintail, while the coupe and cabriolet sport a much cleaner rear end.
 
While its drivetrains and the majority of its chassis were shared with the contemporary sedan, the focus of the W111 coupe was its styling - these cars are beautiful inside and out.  The V8 cars and cabriolets are the most collectible, but the six-cylinder variants offer an equal amount of style at a more affordable price point and are not to be overlooked.
 
Mercedes first introduced the car as a six-cylinder Mercedes W111 in 1959, with the W110 here following in April 1961.  Initially available with either 1.9 L M121 gasoline or 2.0 L OM621 diesel inline-four engines (with the “D” here indicating a diesel engine).  Diesel engine technology was pioneered by Mercedes-Benz and championed despite widespread derision in the motoring press at the time.  The W110 was introduced as the 190c and 190Dc sedans.
 
Of note, the Mercedes-Benz W110 and the six-cylinder W111 were the first series of Mercedes cars to be extensively crash tested for occupant safety.