Original vintage, racing-based 1966 advertisement for Heuer's Carrera chronograph, published in Playboy magazine.
 
Dimensions: 2.5 inches wide by 11 inches high - only the first advert is included.
 
Hodinkee's Ben Clymer says it well, "The Heuer Carrera occupies an interesting place in the modern watch-collecting world. It is not often considered among the most desirable contemporary chronographs (with some exceptions, ahem), but stack it next to any of its iconic peers (Speedmaster, Daytona, etc.), and it'll hold its own...But on the vintage side of things, the Carrera is simply beloved by people whom I respect a ton. I'm talking very serious collectors of vintage watches, and despite the best efforts of marketing departments around the world, the Carrera is the vintage Heuer that I think stands up the best against both vintage Speedmasters and Daytonas."
 
"Sixty years since the introduction of the Carrera, the market for them has certainly matured and grown – but is nowhere near where many thought it might be by now. It doesn't take much to imagine a world where these watches – or many of them – have a following as robust and pricing as strong as a vintage Rolex Daytona or Omega Speedmaster. And at times, it can happen, with Skippers and 1158s trading into the six figures at times, and of course James Garner's Carrera breaching $170,000."
 
"Further, TAG Heuer has done a masterful job in the last seven years at causing younger eyes to glance towards the past of the Carrera with wonderful limited editions like that with Hiroshi Fujiwara (which is effectively a 2447NT), the new 60th anniversary SN-inspired watch, and of course our Skipper and Dato, and those in green and red, all using the 39mm case that is most reminiscent of the original 2447 case. I think the success of these watches has helped support the Carrera market in a way that we didn't see in, say, for example the Auatavia market."