Original vintage 1967 Dodge Coronet R/T advertisement, “It speaks softly, but carries a big kick. Dodge Coronet R/T. Just about the hottest thing going since the cast-iron stove."
Dimensions: This advert measures 8 inches wide by 11 inches high.
The Dodge Coronet is an automobile that was marketed by Dodge in seven generations, and shared nameplates with the same bodyshell with varying levels of equipment installed. Introduced as a full-size car in 1949, it was the division's highest trim line and moved to the lowest level starting in 1955 through 1959.
The name was reintroduced on intermediate-sized models from the 1965 until 1976 model years. Muscle car versions were available starting in 1965 with the 383 and 426 wedge cu in (7.0 L) Chrysler RB engine, followed in 1966 by the powerful 426 cu in (7.0 L) Chrysler Hemi. Other performance models included the "Superbee" and featured, the 383 cu in (6.3 L) Magnum, among other engine options. The nameplate "coronet" is a type of crown worn by royalty. no doubt an attempt to evoke thoughts of a strong automobile in the consumer mind.
For the fifth generation of the Dodge Coronet, in 1966, and the Coronet R/T was introduced in 1967. Available as a two-door hardtop or convertible, the standard engine was Chrysler's largest, the 440 cu in (7.2 L) V8 producing 375 bhp and dubbed the Magnum. The only engine option was the 426-cid Hemi, now in its second year in "Street" trim and again rated at 425 bhp (a $908 option at the time). Transmission choices were Mopar's excellent heavy-duty three-speed TorqueFlite automatic or a four-speed manual.
When the 426ci Hemi was made available to the general public for the 1966 model year, it could be ordered in any Coronet model or trim level. A total of 136 Coronet 500 Street Hemis were built for 1966, and beginning in 1967, Chrysler decided that the Hemi should be available only in their badged muscle cars: the Dodge Charger, Coronet R/T, and the Plymouth Belvedere GTX. The top engine option for the rest of the Coronet line was supposed to be the 383-ci, 4-barrel V8. Despite this, some Hemi-powered 1967 Coronet Deluxe two-door sedans were produced. .
As in 1967, the 440ci RB V8 was only available in the Coronet R/T in 1968, and the 426ci Hemi V8 was supposed to be limited to the R/T and Super Bee, but two 1968 Coronet 440s are known to have been built with this engine. Of note, a rather rare 1969 example sold in early 2026 for $770k, setting a new record.
