Original vintage 1970s Land Rover / Camel Cigarettes advert - "One of a kind.  The man.  The cigarette.  They speak for themselves....Pleasure.  Satisfaction.  A Camel Filters Man understands why the best times are often the simplist.  Do you?"
 
Dimensions: Approx. 8 inches wide by 10.50 inches high.
 
The Camel Trophy
The Camel Trophy was an off-road vehicle-oriented competition that was held annually between 1980 and 2000.  It was best known for its use of Land Rover vehicles over challenging terrain.  Occasionally called "The Olympics of 4x4," the event took its name from its main sponsor, the Camel cigarette brand.
 
Camel Trophy originated in 1980 with three Jeep-equipped German teams exploring the Amazon Basin.  After that first event, the organizers turned to Land Rover for support and over the course of the next twenty years, all of the Land Rover vehicle range were used.  Range Rover, Land Rover Series III, Land Rover 90, Land Rover 110, Land Rover Defender, Land Rover Discovery, and Land Rover Freelander vehicles all appeared in the events in the distinctive "sandglow" color scheme.
 
The cars were heavily modified by Land Rover Special Vehicles with a range of expedition, recovery, and safety equipment, and generally speaking – except for support and specialist vehicles – the Land Rovers were only used for one event.  
 
Some competitors purchased their vehicles and many remained in the host country.  Consequently, those vehicles that returned to the United Kingdom were highly sought after as they were low mileage - but they were "Camel Trophy miles."  They were stripped of most of their equipment by Land Rover before they were released, making restoring the vehicles to their original competition condition expensive and time-consuming.
 
The Land Rover
Land Rover is a brand of predominantly four-wheel drive, off-road capable vehicles created in 1948 by the Rover Company for a utilitarian 4WD off-road vehicle.  Currently, the Land Rover range consists solely of upmarket and luxury sport utility vehicles.
 
Land Rover was granted a Royal Warrant by King George VI in 1951, and in 2001 it received a Queen's Award for Enterprise for outstanding contribution to international trade.  Over time, Land Rover grew into its own brand, and for a while also a company, encompassing a consistently growing range of four-wheel drive, off-road capable models.
 
The Rover Company (originator of the Land Rover marque) was experimenting with a larger model than the Land Rover Series in 1951, when the Rover P4-based two-wheel-drive "Road Rover" project was developed by Gordon Bashford. This was shelved in 1958 and the idea lay dormant until 1966, when engineers Spen King and Bashford set to work on a new model.
 
The first Range Rover prototype was built in 1967, with the design finalized in 1969. Twenty-six Velar-badged engineering development vehicles were built between 1969 and 1970. The first-generation Range Rover – like the one in this advert here – was produced between 1970 and 1996.
 
Introduced to the public in June 1970, the new "Range Rover" was launched as "A Car For All Reasons", boasting a top speed of around 100 mph (160 km/h), a towing capacity of 3.5 tons, spacious accommodation for five occupants, hydraulic disc brakes on all wheels, and a groundbreaking four-speed, dual-range, permanent four-wheel drive system.
 
To much critical acclaim, it appeared that Rover had succeeded in their goal of making a car equally capable both on and off-road – arguably better in both environments than any other four-wheel-drive vehicle of its era.
 
With a top speed of 95 mph (153 km/h) and acceleration from a standstill to 60 mph (97 km/h) in less than 15 seconds, performance was stated as being better than many family saloon cars of its era, and off-road performance was good, owing to its long suspension travel and high ground clearance. The 1995 Classic Range Rovers would reduce the 0 to 60 mph (0 to 97 km/h) time to around 11 seconds, and increase the top speed to approximately 110 mph (180 km/h).
 
Originally, it’s vehicles were simply called the “Land Rover” – an off-road capable car model of the Rover Company.  As Land Rover became established as a brand, the “Series” indication later became a retronym model name.  The Range Rover was introduced in 1970, and the company became a British Leyland subsidiary in 1978.  In 1983 and 1984, the long and the short wheelbase Land Rovers were given official names – the One Ten, and the Ninety respectively.  Together they were badged the Defender models in 1990, after the 1989 introduction of the new Discovery model.
 
Starting with the much more upmarket 1970 Range Rover, and subsequent introductions of the mid-range Discovery and entry-level Freelander line, in 1989 and 1997, as well as the 1990 Land Rover Defender refresh, the marque today includes two models of Discovery, four distinct models of Range Rover, and after a three-year hiatus, a second generation of Defenders have gone into production for the 2020 model year – in short or long wheelbase, as before.
 
Notable off-road feats were winning the four-wheel drive class in the first Paris-Dakar Rally in 1979 and 1981, and being two of the first vehicles (along with a Land Rover Series IIA) to traverse both American continents north-to-south through the Darién Gap from 1971 to 1972. Even though the concept was initially aimed at customers like construction foremen and military officers who needed 4WD for professional reasons as well as occasional recreational users like skiers, it soon became a car of choice for aristocratic English country house owners.