Original vintage 1970s Seiko "Total Time for Two by Seiko Watch" automatic watch advertisement for men and womens automatic dress watches, positioned alongside some rather Cold War-era musings on U.S. involvement in the Viet Nam conflict.
 
Dimensions: 10.25 inches wide by 13 inches high
 
Many Seiko watches from the 1960’s and 70’s have rightly gone down as legit design classics, building a considerable following amongst watch collectors.  
 
Conversely, some truly gorgeous watches from the era were produced by the same company have quietly slipped below the radar - like the two automatic Seiko dress watches in this this 1970s Seiko advert here.
 
And it’s a shame, because many of these  watches feature exquisite details – the womens Seiko 2205 featured in this advert was made by the Japanese company from at least 1970 through the late 1970s. 
 
Seiko entitled the slim watch line the "Lady Sports" line, and it's target demographic was young women, and the Japanese company rolled out its marketing campaign during summer of 1971 with the catchphrase, "Oh! Adventure."  The campaign focused on the enjoyment of, "a sense of freedom and active fasion, [and] womens sports are always there."  Read more about this campaign in one of Seiko's monthly sales campaign literature, here.
 
The Seiko Lady Sports line featured a wide variety of design and color.  And Seiko's plan with the Lady Sports line was hardly novel - the Japanese watch manufacturer discovered the secret to manufacturing mass-produced stylish and affordable watches.