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Original vintage 1977 Porsche Turbo Carrera advertisement, "The Instant Legend.  Porsche Turbo  - Nothing Even Comes Close"

 

Dimensions: 8 inches wide by 11 inches high

 

"You know it the minute you see it.  In the curve of its spoiler and in the flare of its fenders is the signal of breakthrough excitement.  This is it.  Turbo Carrera.  The only turbocharged production car available to the American driver.  The fastest Porsche ever built.  And with its rich leather interior, the most luxurious.  Here is an utterly grand, gran touring automobile that can carry its occupants from zero to sixty in less than six seconds...An instant legend."

 

The Porsche 911 is a two-door 2+2high performance rear-engine sports car introduced in September 1964 by Porsche AG of Stuttgart, Germany. It has a rear-mounted flat-six engine and originally a torsion bar suspension.

 

Porsche’s first production automobile, the Porsche 356 was a sports car first produced by Austrian company Porsche Konstruktionen GesmbH (1948–1949), and then by German company Dr. Ing. h. c. F. Porsche GmbH (1950–1965).  Production started in 1948 in Austria, where Porsche built approximately 50 cars.

 

On 8 June 1948, the first car to bear the Porsche name was road-certified: the Porsche 356/1 Roadster produced in Gmünd (in Carinthia, Austria). The "Gmünd Roadster" was powered by a 1.1-liter air-cooled flat-four engine from Volkswagen. The engine's power was increased to 35 hp for the 356. The roadster weighed just 585 kilograms and reached speeds of up to 135 km/h (83 mph). In 1950 the factory relocated to Zuffenhausen, Germany.

 

General production of the 356 continued until April 1965, well after the replacement model 911 made its September 1964 debut. The original price in 1948 for the 356 coupe was US$3,750 (equivalent to $47,600 in 2023) (official general USD inflation), and of the 76,000 originally produced, approximately half survive.

 

The 911 has been continuously enhanced through the years but the basic concept has remained unchanged. The engines were air-cooled until the introduction of the 996 series in 1998.

 

The 911 has been raced extensively by private and factory teams, in a variety of classes, and is among the most successful competition cars. In the mid-1970s, the naturally aspirated 911 Carrera RSR won world championship races including Targa Florio and the 24 Hours of Daytona.

 

The 911-derived 935 turbo also won the 24 Hours of Le Mans in 1979. Porsche won the World Championship for Makes in 1976, 1977, 1978, and 1979 with 911-derived models.

 

In a 1999 poll to determine the Car of the Century, the 911 was fifth. It is one of two in the top five that had remained continuously in production (the original Beetle remained in production until 2003). The one millionth example was manufactured in May 2017 and is in the company's permanent collection.

 

1977 Porsche Turbo Carrera "The Instant Legend" Advert

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