Original vintage 1980 BF Goodrich advertisement for the company's Radial Mud Terrain T/A tire featuring the Ford Ranger pick-up - "Introducing the First Radial Mud Tire that East Mud and Loves It."
 
Dimensions: 8 inches wide by 11 inches high
 
Founded in 1870, BFGoodrich is an American tire brand, and was the first American tire manufacturer to make radial tires.  It was originally part of the industrial conglomerate Goodrich Corporation until it was acquired in 1990 (along with Uniroyal) by the French tire maker Michelin.  
 
BFGoodrich’s flagship All-Terrain T/A and Mud-Terrain T/A tires are featured in the vintage advert here.  The tires have a unique tread pattern and raised white letters on the tire sidewall, their main application is pickup trucks and body-on-frame SUVs.  BFG also supplies custom spec tires for Class1, Class 10 and Unlimited Spec Desert car racing.
 
BFGoodrich is also known for their performance and racing developments and achievements.  Its roots in racing can be traced as far back as 1914, when BFGoodrich tires were used by the winning car of the Indianapolis 500.  
 
BFGoodrich has been active on the competitive off-road scene in the USA since 1973, but it was only two decades later that the American brand got its first taste of the world’s longest and toughest cross-country rally – the Dakar.  BFGoodrich, Official Sponsor and exclusive tire partner of the Rallye du Dakar since 2002’s edition, gives all competitors access to premium tires and its racing service for the Rallye’s duration.  BFGoodrich has also been involved in several Baja California Competitions and enjoyed success with 28 overall victories at the Baja 1000 and 13 times winner of the Paris–Dakar Rally.
 
BFGoodrich tires have been fitted to several noteworthy historical vehicles:
In 1903 the first car to cross the United States was fitted with BFGoodrich tires.
In 1927 Charles Lindbergh's airplane, the "Spirit of St. Louis," which made the first successful solo non-stop flight across the Atlantic, was fitted with BFGoodrich tires.
The Space Shuttle Columbia's landing gear was fitted with BFGoodrich tires. 
 
Founded by Dr. Benjamin Franklin Goodrich in 1870, the B.F. Goodrich Company, later known as BFGoodrich, was among the first rubber tire manufacturers to be located west of the Appalachian mountain range.  In the previous year, Goodrich had purchased the Hudson River Rubber Company. Based in Akron, Ohio, the BFGoodrich Company began as a manufacturer of rubberized hoses, which were sold mostly as firehoses.
 
The company also produced rubberized belts, similar to those used on modern vehicles as serpentine belts (fan belt). As the company grew, it began to manufacture pneumatic bicycle tires, eventually leading to the production of pneumatic automobile tires in 1896, making BFGoodrich the first company in the United States to manufacture this type of tire.
 
BFGoodrich was not the only tire manufacturer in the United States at the turn of the 20th century – among its competitors were Goodyear, Firestone, General and Uniroyal.  Due to extensive research and scientific methods, such as tire wear evaluation and longevity testing, BFGoodrich was at the leading edge of the industry. Ford Motor Company, then owned by Henry Ford, chose BFGoodrich tires to be fitted in the new Model A Ford in 1903.  That same year, the Model A, equipped with the tires, became the first car to cross the United States from east to west.  This event made BFGoodrich a household name.
 
The Goodrich Corporation stopped making tires in 1988 and sold the business and the B.F. Goodrich name to Michelin.  Although Michelin purchased the rights and many of the factories of B.F. Goodrich within the United States, the Goodrich factories continued tire production under the parent company, Michelin.  As of 2023 there were only two of the B.F. Goodrich factories in operations producing tires, while still working under the original B.F. Goodrich name in Tuscaloosa, Alabama and Woodburn, Indiana.