There are many vintage Seiko divers popular with collectors, and the Seiko 7548 – like this near new-old stock 1980 Seiko 7548-700B "Stormin' Norman" diver here – is one of these.
 
The design of the 7548 is classic and simple, borrowing heavily from the instantly recognizable earlier Seiko 7002 and 7S26-powered SKX009 automatic divers.  Its 7548-caliber quartz movement is tough and reliable – during its heyday, it was also popular with armed forces the world over for this same reason.  The same style Seiko diver has also appeared in multiple films, to include on the wrist of Robert Redford in his 2013 action drama sailing film, "All is Lost."
 
Military forces the world over have long took note of Seiko's so-called "Pepsi" divers, as noted in Watches of Espionage, despite the widely held (false) assumption that military personnel only wear military watches issued to them.
 
U.S. Army General Norman "Stormin' Norman" Schwarzkopf wore two Seiko watches, one being the Seiko 7548 (nearly identical to the Seiko SKX009), when he led – at the time – the strongest combined military force the world had ever witnessed to route and then evict Iraqi forces from Kuwait during Operation Desert Storm, aka the 1991 Gulf War.
 
He would later write, “I always wore two watches during the [Gulf] war. The one on my left arm was set on Saudi Arabian time and the Seiko on my right arm was set on Eastern Standard Time. That way I could quickly glance at my watches and instantly know the time in both Saudi Arabia and Washington, D.C."
 
“I always wore two watches during the [Gulf] war. The one on my left arm was set on Saudi Arabian time and the Seiko on my right arm was set on Eastern Standard Time. That way I could quickly glance at my watches and instantly know the time in both Saudi Arabia and Washington, D.C. Sincerely, H. Norman Schwarzkopf, General, U.S. Army, Retired.” General Schwarzkopf wrote above in a letter to the Antiquorum auction house in the late 1990s when he donated one of his personal wristwatches to a charity auction.
 
Schwarzkopf’s watch, listed as “Seiko ‘Desert Storm, Diver’s watch,’ No. 469576 Stainless steel, centre second, water-resistant to 150m. gentleman’s quartz wristwatch with day and date, rubber strap and stainless steel buckle,” was almost certainly a Seiko 7548-700F. The mention of quartz in the listing rules out the most commonly assumed watch, the venerable Seiko SKX009.  His 7548 garner an impressive $11,000 at charity auction, where it was auctioned under the title "Seiko Desert Storm.”
 
Per WoE, "Modern day Generals are just as much politicians and diplomats as they are warfighters. Schwarzkopf was the face of the Gulf conflict to the American people, allies, and Iraqis.  He likely spent considerable time thinking about how he was perceived by each constituent.  While it seems comical now, thirty-plus years ago, the “double wristing” arguably supported his persona as someone in charge, someone who valued time and someone intensely focused on accomplishing his mission."
 
"The contrast of the two watches, one a riff on the watch par excellence, and the other a known tool watch, mirrored his position as warrior-diplomat.  An effective General can get his hands dirty during the day and stroll right into a state dinner at night looking the part.  Our assessment is that these two accessories were intended as a physical display of this dichotomy.  The watches were tools–each one for a different job."
 
This Seiko Pepsi diver comes on a new OEM Seiko Jubilee bracelet, and with nylon strap, rugged travel case, and springbar tool.