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Heuer has now become a household name, albeit under different ownership than founded it, namely TAG Heuer, which took over in the mid-1980s.  The seldom seen full-sized pewter-cased 1984 Heuer 3000 “John McClane” Ref. 232.206 - with TAG Heuer box & papers - here is a great example of a design TAG didn’t mess with after it assumed control of the company, before it began making some...questionable design choices.


But none of that here...


The Heuer 232.206 diver here represents old-school Heuer design in a full-size package. Mid-1980's Techniques d'Avant Garde (TAG) Heuer divers, in particular divers like this one, are not common in any condition, and for good reason - they represent a golden bygone era for Heuer.


And did we mention this is the same Heuer model John McClane - the McClane - rocked in a certain film called "Die Hard?"  And "Die Hard 2: Die Harder" as well?  Yippee ka yay...well, you get the idea.


Given the parlous state of the Swiss watchmaking industry in the early 1980s, it likely made sense to TAG Heuer to eke out as many model variants as possible using as few unique parts as possible – however, while the 1000 and 2000 series were popular and lasted several decades, the 3000 was only produced for just over five years.  The 3000 design is essentially a development of the successful 2000-series launched in 1982, with the 3000 featuring squared curves to create a more technical looking watch.

TAG Heuer managed to incorporate many of the elements of its highly popular 980 dive watch series - produced beginning in 1979 through the 300 series (which ended in 1989) - to make a stunning dive watch, never an easy feat. The attention to detail and quality is remarkable, with Heuer building these divers to high standards, and rendered these waterproof to 200m – just like their elder siblings.


Birthed under the Heuer brand, the 3000 series carried over when TAG purchased the company and featured both Heuer and TAG Heuer -signed dials; TAG wisely left the 3000 largely unchanged, apart from the obvious addition of TAG to the logo.


Complementing the angular case was a huge 12-sided bezel that sat inside the width of the watch. While not as wide as the case itself, the bezel was very thick, and features small ball-shaped grips at each corner to make it easier to turn.


First appearing in the 1984 catalogue (the sole year this variant was offered by the Swiss company), only a single year before the company was sold to TAG, the company introduced the range in several variations to include steel grey, two-tone, black and gold, gold and black, and gold.


Heuer also debuted, at the same time, chronographs and three handers in quartz and automatic variations (chronographs only, as Heuer produced no automatic three hander 3000s).  The all-steel grey model here is the least common colorway of the range, and is in excellent condition.

This Heuer comes on its original stainless-steel bracelet, and with strap, spring bar tool, and rugged travel case.


1984 TAG Heuer 3000 Ref. 232.206 "John McClane" Chronograph, w/Box & Papers

Out of Stock
  • DIAL: Steel-gray TAG Heuer-signed dial and lumed stick hands; date at 3 o’clock position functions as designed.  Dial lume - including bezel pip - glows, and evinces a great lume patina throughout.


    BEZEL: Bi-directional bezel, with bezel insert in quite excellent condition, ratchet clicks as designed.  Inlaid “pip” remains, and in great condition.  Of note, all the black ball grips on the bezel remain - usually some are missing on these.


    CASE: TAG Heuer 38mm (w/o crown, 41mm with) x 43mm full-size matte-color pewter case; matching Heuer-signed caseback.


    CRYSTAL: Correct crystal, no scratches, blemishes, or cracks.


    BAND: Original TAG Heuer-sgned stainless-steel bracelet, which will fit up to an approx. 7.25 inch wrist (or 8.25 inches with wetsuit used); it also includes another approx. inch in links.  This Ref. 232.206 also comes with black, white, and red nylon strap.


    MOVEMENT: Dubois Depraz 2000 chronograph module movement, a Calibre 185, mated to an ETA 555.112 quartz movement. 


    CROWN: Heuer-signed crown.


    Please note this Heuer John McClane comes with its TAG Heuer-signed box and instructions manual.

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