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There are many vintage Seiko divers popular with collectors, and the legendary 7S26, like the 2012 Seiko SKX009 here, on its original Seiko jubilee bracelet and with Seiko inner/outer boxes, instructions manual, and warranty paperwork, is one of these. 


With good reason, the SKX continues to have a tremendous cult following, despite Seiko's odd decision to discontinue these legendary divers in 2018 - the design is simple and robust, with strong evidence of Seiko divers that came before it, namely the instantly recognizable Seiko 7002 automatic, 7548 quartz, and even the famous 6309 diver.  The SKX has appeared in multiple films, to include on the wrist of Robert Redford in his 2013 action drama sailing film, "All is Lost."


Military forces the world over have long took note of the SKX line, with its reliable automatic movement – during its heyday, it was also popular with various armed forces for this same reason, despite the widely held (false) assumption that military personnel only wear military watches issued to them.


USMIL General Norman "Stormin' Norman" Schwarzkopf wore the quartz variant, the Seiko 7548, nearly identical to the SKX, when he routed and then evicted Iraqi forces from Kuwait during Operation Desert Storm, aka the 1991 Gulf War.  He would later write, “I always wore two watches during the [Gulf] war.  The one on my left arm was set on Saudi Arabian time and the Seiko on my right arm was set on Eastern Standard Time.  That way I could quickly glance at my watches and instantly know the time in both Saudi Arabia and Washington, D.C."


Seiko’s 7S26 automatic movement was a logical step in its mechanical movement line, and debuted in 1996 to replace the 7002 in Seiko’s popular dive watch line.  This 7S26 incorporates quickset day and date displays, and automatic bi-directional winding via Seiko’s patented Magic Lever system, and runs at 21,600 beats per hour.


This Seiko diver comes on its original Seiko jubilee bracelet, and with box & papers, nylon strap, rugged travel case, and springbar tool. 

2012 Seiko "Pepsi" SKX009 (7S26-0020) Automatic Diver, Box & Papers

  • DIAL: Dark blue Seiko-signed dial, with vibrant red font - crisp writing, with no fade.  Day/date complication – with Spanish/English variants – at 3 o’clock position works as designed. 


    CASE: Stainless-steel case measures 42mm (44.5mm with crown) x 46.5mm; recessed  crown, with matching caseback.  Case lines remain sharp, with no evidence of machine polish.  Screw-down crown works as designed.  Bezel and insert retains vibrant Pepsi colors, with little heavy wear.


    CRYSTAL: Seiko Hardlex crystal, no scratches or blemishes.


    BAND: This SKX comes on its original stainless-steel jubilee bracelet, which will fit up to an approx. 7.75 inch wrist.  This Pepsi diver also comes with a re, white, and blue nylon strap.


    MOVEMENT: Seiko 7S26C automatic movement, manufactured in February 2012. 


    CROWN: Unsigned stainless-steel crown, screws down as designed.


    Of note, this SKX009 comes with original Seiko inner/outer boxes, warranty paperwork, and instructions manual.

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