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Original vintage 1973 Chevrolet "Chevy 4-Wheelers" truck truck advertisement, for Chevy's pickups, Suburban, and Blazer trucks - “Now with full-time 4-wheel drive, built like there were no roads at all, new brake systems computer-matched to vehicle size and capacity...building a better way to see the U.S.A.

 

Dimensions: 8 inches wide by 10.75 inches high.

 

The Chevy K5 Blazer

The Chevrolet K5 Blazer is a full-size sport-utility vehicle (SUV) that was marketed by Chevrolet from the 1969 to 1994 model years.  A variant of the C/K truck line, the K5 Blazer is a shortened version of the half-ton pickup line.  For its first two generations, the model line was a half-cab pickup truck fitted with a removable rear top (effectively making it a three-door station wagon); the final generation was fitted with permanent rear bodywork.  Initially offered solely as a 4x4, the K5 Blazer was also marketed with a rear-wheel drive configuration.

 

For 1969, GM introduced the Chevrolet K5 Blazer and GMC Jimmy utility vehicles. Derived from the 1⁄2-ton K-series, the Blazer/Jimmy was an open-top vehicle competing against the Ford Bronco and International Scout. The Blazer/Jimmy was offered in three configurations; alongside the standard open-top configuration, the model line was offered with either a convertible soft-top or a lift-off hardtop for weather protection.

 

Alongside the longer-wheelbase Chevrolet/GMC Suburban wagon-style SUV (offered with three rows of seating and second-row doors), the K5 Blazer was marketed by GMC from 1970 to 1991 as the GMC Jimmy (reflecting a shorthand nickname for the brand).  Though the K5 prefix was used on Chevrolet badging until 1988, GM never internally referred the Blazer/Jimmy as such.  Following the 1983 release of the S-Series Blazer/Jimmy, to avoid market confusion, GM officially changed the model lines to "Chevrolet Full-Size Blazer" and "GMC K-Jimmy" (after 1986, V-Jimmy), though they are often unofficially still addressed as "K5" to avoid confusion.

 

For 1992, General Motors redesigned its entire full-size SUV lineup, with GMC renaming the Jimmy as the GMC Yukon.  The full-size Blazer was replaced for 1995, as the Chevrolet Tahoe inaugurated a shorter-wheelbase variant of the Suburban.  Currently, GM markets the Tahoe and Yukon alongside the Cadillac Escalade, and later resurrected the "Blazer" name for a midsize crossover SUV while Kia now uses the "K5" name for an unrelated midsize sedan.

 

The Chevy Suburban

The Chevrolet Suburban is a series of SUVs built by Chevrolet since 1934.  The longest-produced automobile nameplate in the world,  the Suburban is currently in its twelfth generation, in production since the 2021 model year.  Beginning life as one of the first metal-bodied station wagons, the Suburban is the progenitor of the modern full-size sport utility vehicle, combining a wagon-style body with the chassis and powertrain of a pickup truck.  Alongside its Advance Design, Task Force, and C/K predecessors, the Chevrolet Silverado currently shares chassis and mechanical commonality with the Suburban and other trucks.

 

Traditionally one of the most profitable vehicles sold by General Motors, the Suburban has been marketed through both Chevrolet and GMC for nearly its entire production.  Along sharing the Suburban name with Chevrolet, GMC has used several nameplates for the model line; since 2000, the division has marketed it as the GMC Yukon XL, while since 2003 Cadillac has marketed the Suburban as the Cadillac Escalade ESV.

 

The Suburban is sold in the United States, Canada, Mexico, Central America, Chile, Dominican Republic, Bolivia, Peru, Philippines, and the Middle East (except Israel), while the Yukon XL is sold only in North America (exclusive to the United States, Canada, and Mexico) and the Middle East territories (except Israel).

 

The Chevy C/K Pickup

The Chevrolet C/K is a series of trucks that was manufactured by General Motors from the 1960 to 2002 model years.  Marketed by both the Chevrolet and GMC divisions, the C/K series encompassed a wide range of vehicles.  While most commonly associated with pickup trucks, the model line also included chassis-cab trucks and medium-duty trucks and served as the basis for GM full-size SUVs.  Through its entire production, the model line competed directly against the Ford F-Series and the Dodge D series (later the Dodge Ram pickup).

 

Used for both the model branding and the internal model code, "C" denoted two-wheel drive, while "K" denoted four-wheel drive.  Four generations of the C/K series were produced, including the GM monikered second-generation "Action Line" and third-generation "Rounded Line" vehicles (colloquially aka Square-Body trucks).  For the fourth-generation (colloquially also known as OBS trucks), Chevrolet kept using the C/K designation while GMC revised its branding, changing to a singular GMC Sierra nameplate (C/K remained as an internal model code).

 

As GM entered the 1990s, the company revised its truck ranges, replacing the medium-duty C/K trucks with the Chevrolet Kodiak/GMC TopKick for 1990.  For 1999, GM replaced the fourth-generation C/K pickup trucks with an all-new model line; in line with GMC, Chevrolet dropped the C/K nameplate (in favor of a singular Chevrolet Silverado nameplate).  Initially marketed with its successor, the final C/K pickup trucks were produced for the 2000 model year.  From 2001 to 2002, the final vehicles of the C/K model line were medium-duty chassis cab trucks.

1973 Chevrolet "Chevy 4-Wheelers" Truck Advertisement

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