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Original vintage 1960s Omega advertisement for the Omega Seamaster De Ville automatic watch, "From the starting gun to break-of-tape...Omega marks Olympic records."

 

Dimensions: Roughly 8 inches wide by 11 inches high.

 

Omega’s design of the first Seamaster, the 300, drew influence from older waterproof watches worn on the wrists of the British military during WWII.  However, what would initially distinguish the first Seamaster from its other predecessor watches from Omega competitors was its rubber O-ring gasket, which separated the dive watch from other lead or shellac gaskets which were more susceptible to temperature changes.  Instead, Omega’s rubber gasket prevented any water infiltration in severe temperature changes ranging between -40° C to 50° C.

 

In the 1950s, Omega engineers were so confident of the Seamaster’s durability, they attached one to the outside of an aircraft and flew it over the North Pole in 1956.  The Seamaster 300 performed so well, in fact, that Jacques Cousteau’s team used it during experimental dives in 1963 and beyond.

 

First making an appearance in 1963 as part of the Seamaster lineup, the De Ville became its own collection in 1967, occupying the dress watch position within the Omega catalog aimed at a younger clientele.  The De Ville clearly draws inspiration from the Seamaster, but once it became its own line, it developed a unique personality all its own.


Omega was officially founded in 1903, and its watches were the choice of NASA and the first watch on the Moon in 1969.  Related to the advert here, Omega has been the official timekeeping device of the Olympic Games since 1932.

 

James Bond has worn it in films since 1995; other famous Omega wearers, past and present, including John F. Kennedy, the UK’s Prince William, George Clooney, and Astronaut Buzz Aldrin – and do we really need to note where Buzz wore his?

 

For the past 70+ years, Omega has produced a staggering array of Seamasters to suit a variety of needs; from solid gold dress watches to solid blocks of stainless steel used for dive watches, from soccer timers to world timers, the Seamaster has seen them all.  While other watch companies have various families to cater to various customers, Omega’s Seamaster is unique in its versatility: at one point or another there has been a Seamaster for just about everyone.

1960s Omega Seamaster De Ville Watch "...Omega Marks Olympic Records" Advert

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