DCVW presents a fine example of the legendary 1970s Heuer Autavia 1163V Viceroy, presented on a handmade leather strap. There’s no denying vintage Heuers have seen a tremendous increase in popularity of late, with the reissuance at Baselworld 2016 of the Heuer Monza, and the Autavia and Monoco before that.
Heuer has a deep history rooted in motorsports racing, despite facing difficulty selling wristwatch chronographs in the early 1970’s. In fact, Heuer’s stopwatches – the leader in track timing - vastly outsold its wristwatches used for motorsports timing at the time.
From this difficult time came a unique partnership – Heuer was struggling to sell watches, Viceroy its cigarettes. Viceroy approached the famous Parnelli Jones racing team to promote both as the sportsman’s cigarette and chronograph, respectively. From this proposal arose a new version of the famed Heuer Autavia as part of a cross-branding cigarette/chronograph promotion.
Heuer produced this special version of the 1163, the Calibre 11 1163V, for the deal, and w/Viceroy offered the watch for $88 when combined w/a single box top from a Viceroy Cigarette carton. The promotion was a great branding success for Heuer, and laid the foundation for a subsequent successful rise.
The name Autavia, first used on Heuer dashboard racing timers in the 1930s, came from a combo of two words: Automotive & Aviation. The 1163 was launched in 1969 and has the 1163 reference number engraved between the lugs. Most of the 1163 range was on sale from 1969-1972. While the 1163 was only on sale for a few years, the case design served as the template for Autavias that followed. To learn more about the amazing history behind the Calibre 11 – one of the very first automatic chronographs – check out “Project 99” on the amazing OnTheDash website.
This Heuer Viceroy also comes with a NATO, Pelican case, spring bar tool, and a reproduction Heuer-correct box.
Early 1970's Heuer Autavia 1163V "Viceroy"
DIAL: Original dial and hands, with date at 6 o’clock position functioning as designed.
BEZEL: Correct bezel and insert.
CASE: Original Heuer 42mm (w/o crown, 45.5mm with) x 47mm stainless-steel unpolished case in pre-loved condition; matching original caseback. Case is signed between lugs "1163."
CRYSTAL: Unblemished domed crystal.
BAND: New handmade brown leather strap, with cream-colored accent stitching, a classic touch to the vintage nature of this Heuer Viceroy.
MOVEMENT: Original Heuer Calibre 11 automatic movement.
CROWN: Original Heuer-signed stainless steel crown.
CHRONOGRAPH: Chronograph pushers depress with satisfying click, no stick. All chronograph hands snap back and reset to zero with no issue. Visit the OnTheDash and Calibre 11 websites for more information on the Heuer Autavia.